The Trump family’s interest in cryptocurrency is growing, and now their focus is shifting to Asia. A company backed by Donald Trump Jr. and Eric Trump, called American Bitcoin, is reportedly on the lookout for new companies to buy in Japan and Hong Kong. Their goal? To become a major player in the global Bitcoin market.
Why Are They Doing This?
The simple reason is to build a massive “Bitcoin treasury.” This is a strategy made popular by companies like MicroStrategy. Instead of just running a regular business, these companies use money from selling their own stock to buy and hold huge amounts of Bitcoin. This turns their stock into a way for everyday investors to bet on the price of Bitcoin without having to buy the cryptocurrency themselves.
Understanding the “Bitcoin Treasury” Strategy
The concept of a “Bitcoin treasury” was made famous by tech pioneer Michael Saylor and his company, MicroStrategy. It’s a simple but powerful idea: a company sells its own stock or bonds to raise money, and then uses that money to buy and hold a large amount of Bitcoin. This turns the company’s stock into a kind of indirect investment in Bitcoin itself.
For investors, this is often simpler than buying and storing crypto directly. You can get exposure to Bitcoin’s price movements by buying shares of a public company, which you can do through a regular stock brokerage account. This strategy has proven very successful, with MicroStrategy’s market value soaring to over $110 billion, even though its Bitcoin holdings are valued at a bit less. This is the exact play book American Bitcoin is hoping to follow.
Targeting Asia’s Enthusiasts
Asia is a key target because of its huge number of crypto traders. By setting up new Bitcoin-focused companies in places like Japan and Hong Kong, American Bitcoin can tap into this market and attract a whole new group of investors. The company’s leaders believe that the US’s leadership in the crypto world can create strong demand in other countries.
New treasury companies in these local markets could unlock a fresh pool of demand from investors who are eager to get into crypto but prefer the familiarity and ease of the stock market. Hong Kong, in particular, has been working to establish itself as a major digital asset hub, creating a welcoming environment for crypto businesses to set up shop.
What is American Bitcoin?
American Bitcoin is a cryptocurrency miner, which means it creates new Bitcoin through a computer-based process. This gives it an advantage over companies that only buy Bitcoin, as it can generate its own supply. The company is set to go public in the U.S. in September through a reverse merger with an already Nasdaq-listed company, Gryphon Digital Mining. This process allows a private company to become public without going through a traditional Initial Public Offering (IPO).
This move is part of the Trump family’s larger entry into the crypto world, which includes ventures like the World Liberty Financial group and Trump Media & Technology Group’s plan to create its own Bitcoin treasury.
The Broader Trump Family Crypto Ventures
This move is just one part of the Trump family’s extensive and growing involvement in the crypto world.
- World Liberty Financial: President Donald Trump himself has reported income from his involvement with this crypto group, which has announced plans to buy back a significant amount of its own tokens.
- Trump Media & Technology Group (TMTG): The company behind the Truth Social app has also announced plans to raise billions in capital to create its own “Bitcoin treasury.”
American Bitcoin was originally called American Data Centers (ADC) and was a subsidiary of Dominari Holdings, a firm headquartered in Trump Tower. It rebranded in a joint venture with another crypto miner, Hut 8, which handed over its mining equipment for a majority interest in the new company. Bitcoin’s rise is deeply intertwined with broader economic and social shifts. Bitcoin’s journey reflects a powerful combination of technological innovation and a timely response to global economic anxieties.
